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Forbes: The Common Thread Between Bumble And Mirror’s Mega Valuations: The Foster Sisters

Forbes: The Common Thread Between Bumble And Mirror’s Mega Valuations: The Foster Sisters

Erin and Sara Foster might be known for their razor sharp wit and candor, as seen in the videos they create as brand partners, on their Instagram feeds, and in their critically-acclaimed television series, Barely Famous.

But when it comes to knowing how to choose the brands to invest in and get behind — like Bumble and Mirror, to name just two — their business savvy is serious.

In the case of Bumble: over $3 billion serious.

Erin and Sara were co-heads of creative at Bumble from 2017 to 2020 and currently sit as advisors to the company (the Blackstone Group bought a majority stake of MagicLab, the parent company of Bumble, in a deal that valued the entire company at $3 billion). They also serve as investors and advisors to Mirror (the home-fitness startup that streams workouts through a mirror-like device, which was sold to Lululemon for a reported $500 million in July 2020), canned wine company Bev (which has seen a huge spike in sales during COVID-19), and eco-friendly women’s swimwear and apparel direct-to-consumer brand Summersalt.

Read full article on Forbes

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