Who We Are
Favorite Daughter is a women's clothing brand created by sisters Erin and Sara Foster.
After years in entertainment and business, they built the brand they actually wanted to shop.
One with a point of view, a sense of humor, and clothes that make getting dressed feel easy again.
It’s clothing for women who would rather not try on five outfits before leaving the house.
Our Style
We design the favorites we always wished existed in our own closets.
• Trousers that make strangers randomly compliment you.
• Denim that fits the way really good denim should.
• Dresses that work for Sunday brunch, a weekend wedding, and possibly running into your ex.
• Tops, knits, and outerwear that make effortless actually feel effortless.
• Accessories and shoes that make the outfit even better.
If it’s timeless, flattering, and makes you want to wear it again tomorrow, it’s probably ours.
Our Philosophy
We believe in:
• Classic. Trends shouldn’t expire every six weeks.
• Quality. No stretched-out sleeves or saggy knees after one enthusiastic wear.
• Versatility. Styles that do more than one thing, because so do you.
• Effortlessness. No one has the emotional bandwidth for complicated.
Favorite Daughter is designed for real life. Not photoshoots with perfect lighting and wind machines.
Our Story
We started Favorite Daughter because we were tired of choosing between clothes that were beautiful
but uncomfortable, or comfortable but not our vibe.
So we created a brand that feels, and sounds, like us. Confident, chic, a little sarcastic, and honest. Occasionally too honest.
Our backgrounds in entertainment and storytelling show up in both the voice of the brand and the clothes we design.
Favorite Daughter is real, approachable, and just irreverent enough.
Our Promise
What you can expect:
• Elevated essentials that fit like you have a live-in personal stylist.
• Clothes you can’t possibly overwear.
• Outfits that make the “I have nothing to wear” spiral significantly shorter.
• Styles that will still be a favorite next year.
Basically, we create the look that makes people stop to ask you where you got it.
We love when that happens.
Favorite Daughter is a women's clothing brand created by sisters Erin and Sara Foster.
After years in entertainment and business, they built the brand they actually wanted to shop.
One with a point of view, a sense of humor, and clothes that make getting dressed feel easy again.
It’s clothing for women who would rather not try on five outfits before leaving the house.
Our Style
We design the favorites we always wished existed in our own closets.
• Trousers that make strangers randomly compliment you.
• Denim that fits the way really good denim should.
• Dresses that work for Sunday brunch, a weekend wedding, and possibly running into your ex.
• Tops, knits, and outerwear that make effortless actually feel effortless.
• Accessories and shoes that make the outfit even better.
If it’s timeless, flattering, and makes you want to wear it again tomorrow, it’s probably ours.
Our Philosophy
We believe in:
• Classic. Trends shouldn’t expire every six weeks.
• Quality. No stretched-out sleeves or saggy knees after one enthusiastic wear.
• Versatility. Styles that do more than one thing, because so do you.
• Effortlessness. No one has the emotional bandwidth for complicated.
Favorite Daughter is designed for real life. Not photoshoots with perfect lighting and wind machines.
Our Story
We started Favorite Daughter because we were tired of choosing between clothes that were beautiful
but uncomfortable, or comfortable but not our vibe.
So we created a brand that feels, and sounds, like us. Confident, chic, a little sarcastic, and honest. Occasionally too honest.
Our backgrounds in entertainment and storytelling show up in both the voice of the brand and the clothes we design.
Favorite Daughter is real, approachable, and just irreverent enough.
Our Promise
What you can expect:
• Elevated essentials that fit like you have a live-in personal stylist.
• Clothes you can’t possibly overwear.
• Outfits that make the “I have nothing to wear” spiral significantly shorter.
• Styles that will still be a favorite next year.
Basically, we create the look that makes people stop to ask you where you got it.
We love when that happens.
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